Surfer's End

The Story of Donny and Moonbeam Beach…

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Once upon a time, on a beach not that far away… Donny and Moonbeam, 2 life long beach dwellers, came to the realization one fine day that they were part of a very mobile tribe of sand encrusted beach lovers while having a passing conversation with a beach visitor on a morning shell hunt at low tide.

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They took notice of the heavy and resigned sadness from their new inlander friends at the prospect of getting close to their “end of vacation and having to pack it all up to return home” day, and decided to do their part in keeping that beach love alive for members of their tribe who crave the beach life style if only for a few weeks of the year, and spend the rest of their time pining away in their far away inland homes, awaiting their next adventure to the sea.

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For the rest of that day, they began to notice the things that they used to take for granted around their beach community... the sun faded tee shirts bearing the names of many beach towns that were worn not only as a badge of honor marking past travels, but also a sense of self-identity. Those tee shirts were maybe like an extension of their bodies, despite the occasional thin spot induced hole in their once colorful clothing from too much sun exposure and age and too many washings; a piece of clothing long past it’s throw away date, but somehow always rescued from the polishing rag heap. They became aware of the range of sunglasses worn, the variety of flip flops, the way beach attire finds itself blended with street clothes to morph into a hybrid of beach community haute couture that can only be found in that unique beach zone that exists around the coast. And they became aware that those sunglasses and tee shirts and flip flops were more than clothing accessories… they were well worn old friends!

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And they noticed that time in a beach community is measured differently than the frantic workday/weekend pace of inlander life, measured instead by stories of memorable big storm monster wave surfing days, perfect beach tanning afternoons in the beach chair, that evening with an incredible sunset that was somehow more brilliant than other amazing sunsets, the happy hour timing at the favorite beach bar or the day of the week for specials on buffalo wings and cold beer in plastic cups.

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Because they know that beach lovers never truly get the sand and the waves and the sunsets out of their system. It’s part spiritual and part of your DNA. And even your car retains its own personal connection to the beach, with hidden treasures of sea shells under the seats, and stubborn pockets of beach sand that defy all attempts by foolish vacuum cleaners to remove those sandy memories from their rightful place in your life by steadfastly burrowing into the carpeting of the family car.

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So what does this all mean for you? We are on a mission here, a mission from real folks who truly “get it” about people who are just so passionate about the beach lifestyle that it borders on a DNA ingrained obsession! We are so the REAL DEAL for everything “the beach” that we changed our last name to Beach!  Our dream is to offer beach apparel that appeals to beach lovers and addicts, lovingly created as wearable memories of that one location on the earth where you feel alive, happy, and relaxed: that special place that all beach lovers everywhere call “home”.